Sheik It Up –

Picture to represent Session 1

Sheik It Up: Promoting a better understanding of the Middle East, one drink at a time
With all the attempts and failures to find understanding and stability in the Middle East, why not try to reach people through their cups and glasses? We’ll connect the growing cocktail scene in Tel Aviv to the rest of the region, infusing traditional flavors & recipes into quenching creations; and explore how others, both in the region and around the world, are connecting with the Middle East behind the bar.